ANTHEA CHANNEL
Plantronet

ANTHEA Channel has implemented one of the very first web channel portals for Plantronics© in 2005. Designed for its European distribution partners, this multilingual, multichannel Extranet allows Plantronics© to run and strengthen its collaboration with every partner and provide marketing care and support to enhance their sales. Over the years, this platform has played a leading part in Plantronics© Channel Strategy and has been continuously used as a medium for launching its new products or coordinating its sales for example. Thanks to its many marketing tools, Plantronics© European partners can benefit from multimedia marketing contents and online selling support as a "Collateral Builder", a multimedia bank, E-learning programs, "Web-TV" Channel, analysing tools for products and solutions compatibility, XML tools, I-frame tools... as well as all statistics required for the platform activity monitoring.

" ANTHEA Interactive provides strategic channel consulting and marketing consulting to channel organizations of all sizes and really is a global channel consulting solutions company with expertise in multi-channel routes to market. They assist technology vendors like us, Plantronics, www.Plantronics.com to transform our channel and alliance partnerships into a source of significant competitive advantage. "

Emmanuel JUHEL, EMEA eBusiness Marketing Manager